Arlem Content Calendar: 50 Article Ideas for 2026
Created: December 2025 Strategy: One article per week for 52 weeks (with buffer) Focus: SEO-driven content targeting bedroom styling, bedhead cushions, and Australian home decor
Content Pillars
- Educational/Product - What bedhead cushions are, how to choose, care guides
- Styling & Trends - Interior design tips, seasonal styling, trend reports
- Problem-Solving - Solutions for common bedroom challenges
- Behind the Brand - Australian-made, sustainability, craftsmanship stories
- Lifestyle & Inspiration - Bedroom transformations, customer stories, mood content
Q1 2026: Relaunch & Foundation (Weeks 1-13)
Week 1: Launch Content
Title: What is a Bedhead Cushion? The Complete Guide for 2026 Description: Comprehensive guide explaining bedhead cushions vs regular pillows, benefits for reading/relaxing, sizing guide, and why they’re becoming a bedroom essential. Target the “what is a bedhead cushion” search gap.
Week 2: Size Guide
Title: Bedhead Cushion Size Guide: King vs Queen vs Double (With Visual Chart) Description: Detailed sizing breakdown with bed dimension comparisons, visual diagrams, and tips for measuring your bed. Helps customers choose the right size confidently.
Week 3: Trend Content
Title: 7 Bedroom Trends Taking Over Australian Homes in 2026 Description: Cover the shift to earthy tones (clay, sand, olive), curved furniture, textured ceilings, and layered neutrals. Position bedhead cushions as part of the tactile texture trend.
Week 4: Problem-Solving
Title: No Headboard? 9 Stunning Alternatives That Actually Look Better Description: Target the “headboard alternatives” and “bedroom without headboard” keywords. Showcase bedhead cushions as the hero solution alongside other creative ideas.
Week 5: Fabric Deep-Dive
Title: Linen vs Bouclé: Which Bedhead Cushion Fabric is Right for Your Bedroom? Description: Detailed comparison covering aesthetics, durability, care requirements, climate considerations, and styling options. Help customers choose between your two hero products.
Week 6: Styling Guide
Title: How to Style Your Bed Like a Boutique Hotel (Without the Price Tag) Description: Interior designer tips for creating that layered, luxe hotel bed look at home. Cover pillow arrangements, colour coordination, and the role of bedhead cushions.
Week 7: Care Content
Title: How to Keep Your Linen Bedhead Cushion Looking New for Years Description: Comprehensive linen care guide covering washing frequency, spot cleaning, sun protection, and storage. Build on existing washing guide success.
Week 8: Trend Content
Title: The Soft Sage Bedroom: Why Green is 2026’s Most Calming Colour Description: Tap into the eucalyptus/sage green trend for Australian bedrooms. Show how neutral bedhead cushions complement green walls, bedding, and accessories.
Week 9: Educational
Title: Reading in Bed: Why Stacking Pillows Fails (And What Actually Works) Description: Address the ergonomic benefits of proper back support while reading or watching TV. Position bedhead cushions as the solution to the pillow-stacking problem.
Week 10: Lifestyle
Title: Morning Routines: How Your Bedroom Setup Affects Your Whole Day Description: Explore the connection between bedroom comfort and daily wellbeing. Touch on sleep hygiene, morning rituals, and creating a space you love waking up in.
Week 11: Problem-Solving
Title: Small Bedroom, Big Impact: 11 Space-Saving Styling Tricks Description: Practical tips for styling compact bedrooms without clutter. Position bedhead cushions as a space-efficient alternative to bulky headboards.
Week 12: Behind the Brand
Title: Handmade in South Australia: A Day in Our Workshop Description: Behind-the-scenes look at the making process, Emily’s craft, and what “handmade” really means. Build trust and differentiation from mass-produced alternatives.
Week 13: Q1 Wrap-Up
Title: The Coastal Bedroom: How to Nail Australia’s Most Loved Style Description: Guide to creating the relaxed coastal bedroom look popular across Australian homes. Cover colours, textures, materials, and styling tips.
Q2 2026: Growth & Authority (Weeks 14-26)
Week 14: Trend Content
Title: Is Bouclé Still Trending in 2026? An Interior Designer’s Honest Take Description: Address the bouclé fatigue conversation while positioning colored/textured bouclé as the evolution. Establishes Emily’s designer credibility.
Week 15: Problem-Solving
Title: Rental Bedroom Makeover: Transform Your Space Without Making Changes Description: Solutions for renters who can’t modify their space. Bedhead cushions as a no-drill, no-damage headboard solution.
Week 16: Educational
Title: What is Oeko-Tex Certification? Why It Matters for Your Bedroom Description: Explain the certification, its health and environmental benefits, and why choosing certified fabrics matters. Highlight your linen’s certification.
Week 17: Styling Guide
Title: The Art of Pillow Layering: A Step-by-Step Visual Guide Description: Detailed pillow arrangement tutorials with photos. Cover 3-pillow, 5-pillow, and 7-pillow arrangements with bedhead cushion as the foundation.
Week 18: Seasonal
Title: Autumn Bedroom Refresh: 5 Simple Swaps for Cozy Season Description: Seasonal styling tips for transitioning your bedroom into autumn. Cover textures, colours, and mood lighting.
Week 19: Problem-Solving
Title: Back Pain in Bed? How Your Bedroom Setup Might Be the Culprit Description: Explore the connection between bed setup and comfort. Position bedhead cushions as support for reading, working, and relaxing.
Week 20: Lifestyle
Title: The “Collected Not Purchased” Bedroom: Why Meaning Beats Matching Description: Tap into the 2026 trend of personal, curated spaces over matching furniture sets. Celebrate handmade, meaningful pieces.
Week 21: Educational
Title: French Seam vs Relaxed Fit: Choosing Your Bedhead Cushion Style Description: Detailed comparison of the two style options with room aesthetics they suit. Help customers visualize each style in their space.
Week 22: Trend Content
Title: Earthy Bedrooms: The Return of Clay, Sand, and Stone Tones Description: Cover the shift from cool greys to warm, earthy neutrals. Show how stone and natural linen tones fit this aesthetic perfectly.
Week 23: Behind the Brand
Title: Our Fabric Story: From European Flax Fields to Your Bedroom Description: Trace the journey of your linen from source to finished product. Cover sustainability, quality, and the hands that touch each piece.
Week 24: Problem-Solving
Title: Kids' Bedrooms: Creating a Cozy Reading Nook They’ll Actually Use Description: Family-focused content about creating comfortable spaces for children. Position bedhead cushions as durable, washable solutions for kids' rooms.
Week 25: Styling Guide
Title: The 3-Texture Rule: How Designers Create Bedrooms That Feel Finished Description: Interior design principle of mixing textures (smooth, rough, soft) for visual interest. Show how linen and bouclé add essential texture.
Week 26: Q2 Wrap-Up
Title: Mid-Year Bedroom Audit: Is Your Space Working for You? Description: Checklist-style article helping readers assess their bedroom setup, identify improvements, and prioritise changes.
Q3 2026: Expansion & Depth (Weeks 27-39)
Week 27: Trend Content
Title: Curved vs Angular: The Great Bedroom Furniture Debate of 2026 Description: Explore the curved furniture trend and what it means for bedroom styling. Position soft, rounded bedhead cushions within this aesthetic.
Week 28: Educational
Title: The Ultimate Bedroom Colour Guide: What Works (And What Doesn’t) Description: Comprehensive colour psychology guide for bedrooms. Cover calming blues, energising yellows, neutral bases, and accent strategies.
Week 29: Lifestyle
Title: The Sunday Reset: A 30-Minute Bedroom Refresh Routine Description: Practical weekly routine for maintaining a beautiful, comfortable bedroom. Cover quick wins that make a big difference.
Week 30: Problem-Solving
Title: Guest Bedroom Styling: Create a 5-Star Experience on Any Budget Description: Tips for making guest rooms feel welcoming and luxurious. Position bedhead cushions as an easy upgrade for guest comfort.
Week 31: Behind the Brand
Title: Why We’ll Never Compromise on Fill: The Vegan Insert Story Description: Explain your commitment to vegan, sustainable cushion inserts. Cover alternatives to down, ethical considerations, and performance.
Week 32: Seasonal
Title: Winter Bedroom Sanctuary: Transform Your Space for the Cold Months Description: Seasonal styling for winter comfort. Cover layering, textures, warm lighting, and creating a cozy retreat.
Week 33: Educational
Title: Headboard vs Bedhead Cushion: The Honest Pros and Cons Description: Fair comparison of traditional headboards vs cushion alternatives. Address when each option makes sense and for whom.
Week 34: Styling Guide
Title: The Instagram-Perfect Bed: A Behind-the-Scenes Styling Tutorial Description: How to style and photograph your bed for social media. Cover lighting, angles, props, and editing tips.
Week 35: Problem-Solving
Title: Allergies in the Bedroom: Creating a Hypoallergenic Sleep Space Description: Cover dust mites, hypoallergenic materials, and cleaning routines. Highlight linen’s natural hypoallergenic properties.
Week 36: Trend Content
Title: The Return of Velvet: What It Means for Bedroom Styling Description: As velvet emerges post-bouclé, cover how to incorporate it and how it pairs with linen and bouclé textures.
Week 37: Lifestyle
Title: The Bedroom as Retreat: Designing for Rest in a Busy World Description: Thoughtful piece on creating bedroom spaces that support mental health and genuine rest. Position comfort as essential.
Week 38: Educational
Title: How Long Do Bedhead Cushions Last? A Realistic Longevity Guide Description: Set expectations for product lifespan, cover care to extend life, and discuss when to refresh covers vs replace entirely.
Week 39: Q3 Wrap-Up
Title: Spring Refresh: Lightening Up Your Bedroom for Warmer Days Description: Seasonal transition guide from winter heaviness to spring brightness. Cover swapping textures, colours, and styling.
Q4 2026: Authority & Engagement (Weeks 40-52)
Week 40: Trend Content
Title: 2027 Bedroom Predictions: What Interior Designers Are Watching Description: Forward-looking trend piece positioning Emily’s expertise. Cover emerging materials, colours, and styles to watch.
Week 41: Problem-Solving
Title: Apartment Living: Bedroom Solutions for Compact Spaces Description: Targeted content for inner-city apartment dwellers. Cover multi-functional furniture, storage, and space-efficient styling.
Week 42: Educational
Title: The Psychology of Bedroom Colours: What Science Actually Says Description: Research-backed piece on how colour affects sleep quality and mood. Cover studies, recommendations, and application.
Week 43: Behind the Brand
Title: Supporting Australian Makers: Why Local Matters More Than Ever Description: Broader piece on the Australian handmade movement. Position Arlem within the context of supporting local businesses.
Week 44: Styling Guide
Title: The Neutral Bedroom: 12 Ways to Add Personality Without Colour Description: For lovers of neutral spaces—how to create interest through texture, pattern, and form rather than colour.
Week 45: Seasonal
Title: Summer Bedroom Essentials: Keeping Cool in Australian Heat Description: Practical tips for summer bedrooms in Australia. Cover breathable linens, cooling strategies, and light styling.
Week 46: Problem-Solving
Title: Second-Home Styling: Making Holiday Houses Feel Like Home Description: Target the beach house/holiday home market. Cover durable, easy-care styling for properties that need to look great with minimal maintenance.
Week 47: Lifestyle
Title: The Bedroom Through the Years: Styling for Every Life Stage Description: How bedroom needs evolve from first home to family life to empty nest. Cover adaptable pieces that grow with you.
Week 48: Educational
Title: Bedroom Lighting Layers: A Complete Guide to Getting It Right Description: Cover ambient, task, and accent lighting for bedrooms. How lighting affects mood, function, and overall aesthetic.
Week 49: Trend Content
Title: The Wabi-Sabi Bedroom: Embracing Imperfection in Interior Design Description: Tap into the wabi-sabi trend with its celebration of natural materials and imperfect beauty. Position handmade pieces as perfect fits.
Week 50: Behind the Brand
Title: One Year of Arlem: What We Learned From Our Relaunch Description: Reflective piece on the relaunch journey. Cover customer feedback, lessons learned, and gratitude. Build community connection.
Week 51: Problem-Solving
Title: The Ultimate Bedroom Checklist: Everything You Need for Better Sleep Description: Comprehensive checklist covering mattress, pillows, bedding, window treatments, storage, and accessories. Resource-style content.
Week 52: Year-End
Title: Your 2027 Bedroom Vision: A Planning Guide for the Year Ahead Description: Goal-setting piece helping readers plan bedroom improvements for the new year. Include printable checklist.
Bonus Buffer Articles (For Gaps or Opportunities)
Buffer 1
Title: Bedroom Before & After: Real Australian Transformations Description: Customer bedroom transformations featuring Arlem products. Social proof and inspiration combined.
Buffer 2
Title: The Couples' Bedroom Compromise: Styling When You Disagree Description: Practical advice for couples with different style preferences. Finding middle ground in bedroom design.
Buffer 3
Title: Bedroom Plants: Which Ones Actually Help You Sleep? Description: Cover indoor plants that improve air quality and promote relaxation. Complementary styling content.
Buffer 4
Title: The Minimalist Bedroom: Less Really Can Be More Description: Guide for those embracing minimalism. How to create calm, uncluttered spaces with fewer, better pieces.
Buffer 5
Title: Bedroom Storage Solutions: Where to Put Everything Description: Practical storage guide for bedrooms. Cover hidden storage, organisation systems, and decluttering.
Content Distribution Strategy
Each article should include:
- Internal links to products and other relevant articles
- Shareable graphics for Pinterest and Instagram
- FAQ schema markup where applicable
- Clear calls-to-action
- Mobile-optimised images
Repurposing opportunities:
- Transform key articles into Instagram carousel posts
- Create Pinterest pins from article images
- Extract tips for email newsletter content
- Film video versions of popular guides
SEO Keyword Targets by Article Type
| Article Type | Primary Keywords |
|---|---|
| Educational | bedhead cushion, headboard cushion, headboard pillow |
| Styling | bedroom styling, bed styling, pillow arrangement |
| Problem-Solving | no headboard ideas, headboard alternative, small bedroom |
| Trend | bedroom trends 2026, boucle trend, earthy bedroom |
| Fabric | linen bedhead, boucle fabric, Oeko-Tex bedding |
| Care | wash linen cushion, cushion care, linen care |
Research Sources
Trends research informed by: